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RPM Acquires Consumer Foam Brand Touch ‘N Foam

By: Catherine Diamon

RPM International Inc. has announced that it has acquired the foam division of Clayton Corporation, best known for its consumer polyurethane foam brand Touch ‘N Foam, to be part of its DAP business. Based near St. Louis, Missouri, the foam division of Clayton Corporation has annual net sales of approximately $60 million. Terms of the transaction, which is expected to be accretive to earnings within one year, were not disclosed.

The company markets two low-pressure, spray-polyurethane foam brands, Touch ‘N Foam for the consumer do-it-yourself market and Touch ‘N Seal for the professional industrial market. They are used around homes, buildings and other structures to eliminate air leaks and drafts, seal gaps and cracks, and insulate against the elements. These brands primarily serve the North American market. The acquired product range will be marketed as part of the overall DAP product portfolio, which includes caulks and sealants, construction adhesives, general purpose adhesives, and other patch and repair products.

“The addition of Touch ‘N Foam polyurethane expands DAP’s product coverage, while providing a cost-effective U.S. manufacturing and technology platform,” stated Frank C. Sullivan, RPM chairman and chief executive officer. “We intend to harness DAP’s category management and marketing expertise to improve Touch ‘N Foam’s placement and market impact. At the same time, we will leverage the Touch ‘N Foam sales organization to aggressively market DAP core products into new channels and accounts.”

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